“The Grudge,” Sony’s horror remake of the 2004 box office hit, kicked off the new year by bringing in $1.8 million at the Thursday box office from 2,393 screens.
It opens on 2,642 screens this weekend.“The Grudge” is the first and only new wide release of 2020 so far, and Sony’s Screen Gems is predicting a $9 million, three-day opening weekend, with trackers saying it could rise to the mid-teens against a $10 million budget.While there’s still a lot of awards bait and other blockbusters in the marketplace, Sony has a history of releasing modestly budgeted horror films to kick off the new year.
“The Grudge” however has a chance to perform slightly higher considering the name recognition of the property.
Last year, Sony’s “Escape Room” earned $2.3 million on the first Thursday of the year on its way to an $18.2 million opening.
And in 2018, Universal’s “Insidious: The Last Key” made
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