“Free Guy” (Disney/$5.99) continues to do theaters a huge service.
Despite its 45-day exclusive theatrical window, the year’s top grossing domestic non-franchise film keeps adding to its at home revenues.
Or maybe that window is part of its charm? With three weeks at #1 on the VOD charts, word of mouth drove its success and it’s close to a five-time multiple theatrcial gross from its opening weekend.
In the year-plus we’ve been checking these out, no other title has accomplished this.With this week’s drop to standard pricing, the volume of new business for the Ryan Reynolds comedy must be considerable: The Vudu chart calculates by total revenue and favors premium VOD titles, but the now-cheaper $5.99 “Free Guy” topped five titles that cost $19.99.Among debuts, “Copshop” (Open Road/$19.99) with Gerard Butler bested “Dear Evan Hansen” (Universal/$19.99) for initial response.
Action-thriller “Copshop” placed on two charts, while “Hansen
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