Mark Wahlberg’s production company is setting its sights on a docuseries that will detail the rise and fall of MoviePass, the ill-fated subscription service for theater tickets that shut down in 2019.Deadline reported on Thursday that Wahlberg’s Unrealistic Ideas, Assemble Media, and Insider (formerly Business Insider) were teaming up to develop the limited docuseries.
Per Deadline, the untitled show is based on Insider reporter Jason Guerrasio’s coverage of the rise and fall of the company.
Guerrasio’s reports chronicled MoviePass’ explosive growth in 2017 after offering unlimited theatrical movies for just $9.95 a month, through its public downfall.“Employing a sexy price to turbo-charge subscriber growth, the investors who took over the company sought the rapid success experienced by high-flying startups like WeWork and Uber.
But through over-the-top parties, inexplicable mismanagement, and questionable behind-the-scenes deals, the new leadership of MoviePass slowly alienated its customers and shuttered its service just
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