The critics swooned for it, the studio marketed the heck out of it, and its feel-good message couldn’t have arrived at a better time.
So why did Warner Bros’ splashy new movie-musical In the Heights receive such a lukewarm turnout in its opening weekend? With advance predictions pegging the debut of Lin-Manuel Miranda’s stage-to-screen adaptation at around $20 million, In the Heights fell well short of expectations, pulling in a soft $11.4 million in its first frame, leaving an opening for the three-week-old horror sequel A Quiet Place Part II to reclaim the top spot in North America.
Meanwhile, Peter Rabbit 2: The Runaway hopped its way into third place in with a $10.4 million bow.After dropping down to second place last weekend, the John Krasinski-directed A Quiet Place Part II rebounded with just under $11.7 million in its third weekend in theaters.
Paramount’s PG-13-rated suspense sequel
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