‘Abominable’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, DreamWorks Animation claims the top spot in spending with “Abominable.”Ads placed for the animated film had an estimated media value of $5.97 million through Sunday for 1,543 national ad airings on 40 networks.

(Spend figures are based on estimates generated from Sept.

16-22.

Estimates may be updated after the chart is posted as new information becomes available.) DreamWorks Animation prioritized spend across networks including Fox, Nick and NBC, and during programming such as the 71st Annual Primetime Emmy Awards telecast, “SpongeBob SquarePants” and “America’s Got Talent.”Just behind “Abominable” in second place: MGM’s “The Addams Family,” which saw 681 national ad airings across 31 networks, with an estimated media value of $4.19 million.TV ad placements for Twentieth Century Fox’s “Ad Astra” (Emv: $4.09 million), Paramount Pictures’ “Gemini Man” ($3.5 million

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