Amazon Studios Head Talks ‘Fleabag,’ Pivot in Film Release Strategy
Beverly Hills, Calif.
– Just days after Amazon Studios’ “Fleabag” and “The Marvelous Mrs.
Maisel” earned the studio several top honors at the Emmys, studio head Jennifer Salke switched gears from television to film, outlining the streaming service’s movie strategy and defending the performance of Mindy Kaling’s “Late Night.”Speaking at the Paley Center for Media, the Amazon Studios chief countered the media narrative that “Late Night” was a bust.
The film, starring Kaling and Emma Thompson, brought in less than $16 million at the box office, but Salke told the audience Thursday night that it performed very well by Amazon’s standards.“On the night ‘Late Night’ was released on Prime, Mindy Kaling called me and said, ‘Oh my God, I have more social action on this Prime launch than I did when the movie was launched,’ Salke said, noting that the film had a “very generous” marketing campaign.
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