Ambi Media Group Launching Blockchain Platform TaTaTu

Ambi Media Group co-founder and CEO Andrea Iervolino is launching TaTaTu, a blockchain-based platform intertwining social media activity with entertainment viewing.TaTaTu rewards users to watch movies, television episodes and other forms of content.

Users receive additional rewards from their friends’ viewing by offering digital tokens for views generated both by themselves andfrom their friends.

The token will reward users and allow advertisers to pay for advertising on the platform.Ambi made the announcement Monday, the day before the opening of the Cannes Film Festival.The company said the TaTaTu platform allows users to invite their friends via their social media to join, watch and create videos that can be shared with friends, chat with other members, and share the content they like.

Select titles from the Ambi Media Group library will be among the first content offerings through TaTaTu.“Social networks and entertainment platforms are making huge profit

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