AMC Theatres has hit hard at Universal Pictures, announcing it will no longer play any of the studio’s films in the wake of NBCUniversal CEO Jeff Shell’s promise to use premium VOD while films are still in theaters.Universal used the Pvod format to release “Trolls World Tour” on April 10 amid the ongoing coronavirus pandemic and widespread theater closures rather than wait for theaters to re-open — which is unlikely to occur until mid-summer.
The studio revealed Tuesday that “Trolls World Tour” took in $100 million in premium VOD rentals in its first three weeks of play in North America, a result the will push film on the road to profitability.“The results for ‘Trolls World Tour’ have exceeded our expectations and demonstrated the viability of Pvod,” Shell told the Wall Street Journal.
“As soon as theaters reopen, we expect to release movies on both formats.”Prior to the pandemic,
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