Another Week, Another Box-Office Apocalypse as James Bond and ‘A Quiet Place 2’ Wait for Fall
This is where we came in.
The phrase comes from the once-common practice of audiences arriving late to a movie, then sitting through the next screening until they caught up.
It’s apt as we confront a raft of major films — nearly half of the studio release calendar through the end of April — pushing their dates, again.On January 21, James Bond moved five months; “No Time to Die” is now scheduled on October 8.
We’re nearing the one-year anniversary of its first move last March, when it pushed from April to November.
The reasoning remains the same: Eon Prods.
exists almost entirely on this franchise.
With production and marketing costs approaching $400 million, it needs theaters to operate at their full potential.
Late on January 22, Paramount announced it moved “A Quiet Place Part II.” Scheduled for April 23, it’s now September 17.Transforming and unstable remains theatrical distribution’s new normal.
At this writing,
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