Fresh off its Oscars triumph, Apple will re-release “Coda” in movie theaters on Friday.
The film, which tells the story of the only hearing member of a deaf family’s relationship with her parents and brother, will screen in over 600 U.S.
locations with open captions.
That will make the film accessible to the deaf and hard of hearing.“Coda” became the first movie released by a streaming service to win best picture at Sunday’s ceremony.
Director Sian Heder picked up a statue for best adapted screenplay, and Tory Kotsur won best supporting actor.“Coda” debuted at the 2021 Sundance Film Festival and sold to Apple for a record-breaking $25 million.
It was released in cinemas last summer, earning a paltry $1 million.
The Oscar triumph was a statement-making moment for Apple, which only got into the entertainment business in 2019 with the launch of its streaming service Apple TV Plus.“As our
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