‘Army of the Dead’ in Theaters Means Netflix and Exhibition Both Get to Win
“Louis, I think this is the beginning of a beautiful friendship.”The final line in “Casablanca,” with Humphrey Bogart’s Rick commenting on the marriage of convenience with French Vichy Captain Renault, might serve for theaters and Netflix.
The movie that’s testing that bond is not a cinema classic; it’s Zack Snyder’s “Army of the Dead,” an action-zombie movie made for Netflix, which will debut May 14 in nearly 600 theaters.These include major chains led by Cinemark, which until now largely avoided the streamer’s films, and gives “Army” deeper nationwide theatrical access than any previous Netflix film.
With its one-week jump ahead of home viewing, that’s a week more than “Godzilla vs.
Kong” or “Mortal Kombat,” both of which were concurrent with HBO Max.By current standards, it resembles a normal film release.
It even comes with Thursday-night previews, just like other studios’ high-anticipation movies.The
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