At-Home Viewers Seek Out Films About the Black Experience, from ‘Just Mercy’ to ‘Waves’

One fascinating trend emerging from the pandemic is that movie watchers stuck at home are responding to new titles that can be made available to them on a dime.

As Black Lives Matter protests unfolded across every state in America, audiences searched out films related to these swiftly moving events.

The reaction seems to be organic, as many viewers of all stripes are looking for more than entertainment.

They seem to be eager to learn, to broaden their awareness of the experiences of their fellow Americans.Warner Bros.

wasted no time in offering free VOD downloads of Destin Daniel Cretton’s Bryan Stephenson biopic “Just Mercy,” starring Michael B.

Jordan as the crusading prison lawyer who tries to save an Alabama prisoner (Jamie Foxx) from Death Row.

The 2019 holiday release delivered $50 million at the global box office, and initial VOD results were strong.

So far the film ranks #3 on iTunes.

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