With “Mulan” arriving on more platforms October 6 and non-premium VOD titles like “The Witches” and Amazon’s “Borat Subsequent Moviefilm” later this month, the home-viewing market was on pause with no new premium titles this weekend.
That didn’t stop Jessica Chastain’s “Ava,” however: It had the best showing for a non-premium title in the six months we’ve covered weekly VOD performance.The $6.99 female-assassin action film, which debuted September 25, placed #1 at the three transactional sites and second at FandangoNow, which lists by revenue.
Other recent titles like “The Outpost,” “The Tax Collector,” and “The Silencing” have thrived for multiple weeks, but none topped the charts for two weeks.Beating out “Ava” at FandangoNow, thanks to its $19.99 price point, is “Antebellum.” In its third week, it’s also #2 at Spectrum.
It fell off Apple TV and Google Play, even with less competition among premium titles.“Alone,” budgeted far lower
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