With about 100 million for the three-day Martin Luther King holiday box office weekend, “Avatar-The-Way-of-Water-2022-movie-posters/”>Avatar: The Way of Water” (Disney) and “M3GAN” (Universal) accounted for about half of that total.
That’s not great compared to other pre-Covid MLK weekends — 2018-2020 grossed between 130 million-197 million, with lower ticket prices — but with three other titles grossing over 10 million were evidence of some good news for theaters.One reason this weekend fell short was the absence of strong Christmas holdovers and awards-related expansions, which suggests a lack of available films rather than lack of interest.
This weekend provided five films grossing over 10 million; last year that happened only once, over July 4th weekend.The holiday boosted Sunday totals and lessened holdover drops, but the 32 percent fall for James Cameron’s smash remains an impressive.
The same weekend for the initial “Avatar” was off 15 percent, “Titanic” up 5 percent.
“Way of Water” is playing like
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