‘Avengers: Endgame’ Holds the Edge Over ‘Pokemon Detective Pikachu’
For the first time in nearly a year, two films grossed over $50 million in one weekend.
There were three other wide releases, but these two films made up two thirds of the overall total.
Still, with this weekend $30 million higher than 2018, the year-to-date deficit now stands at 9%, or just under $600 million.Legendary Entertainment’s “Pokémon” (which opened in Japan ahead of other territories) has amassed $170 million so far, $58 million of that domestic.
With a $150 million budget, and likely close to that in marketing costs, it minimally needs to double that amount (more most likely) to be a good return on investment.It also has potential a longer-term franchise.
The film versions of the characters have previously been G rated, with the biggest being the 1999 animated “Pokemon: The First Movie.” It opened about
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