Alex Walton, sales company co-founder, gets new Endeavor Content title.International sales company Bloom is to be fully integrated into the global sales business of Endeavor Content, with Bloom’s Alex Walton becoming Endeavor Content’s executive vice president of international film sales and distribution.The move comes amid a number of new hires and promotions in the film and television groups of Endeavor Content, which bought a majority stake in Bloom last year.Dan Guando, who previously handled film development for Bloom, becomes senior vice president, film development and production for Endeavor Content, working alongside Endeavor’s Negeen Yazdi.
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