Bong Joon-ho and the key cast of quadruple Oscar-winning black comedy “Parasite” returned home to South Korea this week.
At a press event in Seoul on Wednesday they reflected on lessons from the Academy Awards.“Compared to Hollywood studios and Netflix, our Oscars campaign was smaller.
Other nominees had enormous ads on billboard and TV ads,” said Bong at a press conference held in Seoul.
“We, Neon, Cj Entertainment and Barunson, however, closed ranks and managed to cover the gap with our passion.
There were times I found such expensive campaigns awkward, but I’ve come to think that is, in a sense, a process to examine and appreciate each film in so much depth.”Song Kang-ho, the lead actor of the family tragedy, said that the campaign was “a journey to learn how to communicate with artists in the international film industry, not to achieve those trophies.” Asked about his Oscars experience,
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