‘Broad City’: Abbi Jacobson and Ilana Glazer Share the Cost of Telling ‘Stories’ Through Social Media

Abbi Jacobson and Ilana Glazer started making their web series in 2009, and they didn’t stop to look back until it was done.“‘Broad City’ wouldn’t exist without social media,” Jacobson told IndieWire.

“It was created on YouTube, but then we spread it on Facebook — that’s how anyone knew about it.”Now, as the Season 5 premiere kicks off the comedy’s final 10-episode stretch, things have changed.

Jacobson and Glazer are icons with burgeoning solo careers and a booming production slate.

Comedy Central went from taking a chance on two new stars to developing more projects from the many talented voices who worked on “Broad City.” The way people consume entertainment is changing, and the two creators recognize as much — especially when it comes to how people engage online.“Social media has been made more and more accessible, constantly, to everyone,” Glazer said.

“Before everyone had a smartphone,

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