Can Pennywise and ‘It: Chapter Two’ Lead to Another Record Breaking September?

The summer movie season came to a close this past weekend, finishing down -2% compared to last year while the year is down nearly -7% compared to the same time last year.

The fall season, however, hopes to bump those numbers up a bit beginning with this weekend’s release of It: Chapter Two, the sequel to the 2017 smash hit, which broke the September and Fall opening weekend records, going on to become the highest grossing R-rated horror movie of all-time and delivering over $700 million worldwide.

Two years later, can Pennywise headline another record-breaking September? After what served as the second smallest weekend of the year so far last weekend, Warner Bros.

and New Line’s It: Chapter Two will likely deliver enough to top the combined total of last weekend’s films all on its own.

Despite the studio anticipating a debut anywhere from $85-90+ million, industry expectations climb even higher

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