Cannes Faces the Future: Inside the 20 Million Effort to Save Arthouse Cinema

Every year, the Cannes Film Festival sets the tone with a single image.

The festival’s official poster adorns every street lamp along the Croisette and stretches out across the vast canvas of the entrance to the Lumiere Theatre.

Sometimes it salutes a filmmaker and sometimes it takes the wider approach.

Whatever message it sends gets burned into the industry’s consciousness over 10 days as if the international cinema it celebrates was the true center of the universe.This year, the poster acknowledges a strange new world.

Borrowing a frame from the climax of “The Truman Show,” when Jim Carrey’s sheltered protagonist finally reaches the artificial boundaries of the world he’s taken for granted most of his life, the poster seems to acknowledge that the the next chapter of the movies is a wide-open question that even Cannes itself can’t resolve.

“The future is wide open for cinema,

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