The decision to release “Aquaman” in China two weeks prior to its North American outing paid off handsomely.
The DC Comics adaptation achieved a massive $94.1 million opening in three days, according to data from Asian entertainment consultancy Artisan Gateway.The early release meant that the film played against weak opposition – tired Hollywood and Chinese holdovers and a small Chinese picture.
That allowed it to achieve an 85% market share.
National box office for the weekend was $108 million.The opening figures represented the biggest weekend ever for a Warner Bros.
title in China – the film was released in China through state-owned China Film Group – beating “Ready Player One” by 66%.
It was also by far the best score for a DC Comics title, which are sometimes considered too dark for mainstream audience tastes in China, compared with Disney’s Marvel franchise.
It beat “Justice League” by 92% and “Batman Vs Superman” by 78% and overtook
Read full article