China made history this weekend with record sales of nearly $775 million (RMB50 billion) within the first three days of the Chinese New Year holiday, led by an incredible $424 million (RMB2.74 billion) debut from “Detective Chinatown 3.”This marked the first time the country’s national box office has ever broken RMB1 billion ($155 million) a day for three consecutive days, a feat achieved despite caps on max theater capacity at 75% in most of the country and 50% in areas particularly at risk for Covid-19, such as the Beijing-adjacent Hebei province.More than 55 million individual tickets were purchased at an average price of $7.74 (RMB50) for director Chen Sicheng’s long-awaited third installment to the “Detective Chinatown” franchise — with ticket prices much higher than the average $5.40 (RMB35) seen at other times of year reflecting the high demand.
It accounted for an average of 42% of all screenings in the country over the weekend.To put
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