China announced on Tuesday that it will soon relax pandemic-related restrictions currently placed on cinemas and allow venues to sell up to 75% of their available tickets.Chinese cinemas are currently limited to just half capacity, but can shift over to selling 75% of their available tickets from Sept.
25, the China Film Distribution & Projection Association said in new guidelines released on their official social media accounts.The move is a boon to struggling exhibitors, who have suffered through six months of shutdowns this year and only re-opened their doors in late July.
It also comes after the release of Hollywood tentpoles “Tenet” and “Mulan,” but just as major Chinese blockbusters are set to bow over the upcoming National Day holiday.Chinese authorities are seeking to ramp up cinema-going ahead of that period, when a slew of patriotic films will hit theaters, intended to boost morale and feelings of national pride.Notably, Peter Chan’s “Leap,
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