Cinema release – a twist in the tale as Netflix goes hunting for Oscars

Streaming service hopes awards will cement its role as digital upstart taking on HollywoodNetflix’s Oscar-tipped Roma starts an international cinema roll-out on Wednesday as the streaming giant marks a strategic shift by using the silver screen, and the marketing power of the Academy Awards, to woo more digital subscribers.Alfonso Cuarón’s film about a family in 1970s Mexico City and has received strong reviews, and is one of three including the Coen brothers’ The Ballad of Buster Scruggs and Sandra Bullock’s Bird Box that Netflix is releasing in cinemas prior to its 140 million-plus users getting to see them.

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