Focus Features’ low-budget horror film “Come Play” easily placed #1 this weekend.
Produced by Amblin Partners, the tech-based genre film (evil forces use tech and social media to traumatize an autistic boy) more than doubled the gross of any other film.
It grossed a little over $3 million, which comes to less than $1,500 at each of its 2,183 theaters.The real news stems from where it played.
Though the total theater count was below that of two holdovers, nearly all exhibitors showed it.
That’s a big deal because the current plan is to release “Come Play” on Premium VOD November 20.
That’s a three-week theatrical window, and almost no one blinked.Focus is a division of Universal, which negotiated a 17-day PVOD window with AMC earlier this year.
However, this is the first time that other top chains, led by #3 Cinemark, are playing a first-run film knowing that it’s heading to
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