Could “Avengers: Endgame” be too much of a good thing?There’s no disputing that “Endgame,” Disney and Marvel’s upcoming epic superhero finale, will be a bona fide box office smash when it hits theaters on April 26.
However its runtime, testing the bladders of audiences across the globe at three hours and one minute, poses an interesting dilemma.
Multiplexes will have to find ways to get around the film’s extended duration to ensure opening weekend ticket sales reach stratospheric levels.“Avengers: Endgame” is the longest Marvel tentpole to date, and its runtime means there will fewer showings per venue each day.
For the average movie, theater owners generally factor in three hours for each screening.
That leaves enough time to run pre-show trailers before the film, as well as a chance for janitors to clean up after end credits roll.
But given the extended length of “Endgame,” exhibitors
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