‘Crazy Rich Asians’ Sails Through an Otherwise Soft Labor Day Box Office Weekend
“Crazy Rich Asians” continues to pile up new box-office achievements far beyond its bragging rights as an all-Asian-cast film.
Its $22,235,000 third weekend is the biggest gross for the Friday-Sunday of a Labor Day weekend since 2007 (when the remake of “Halloween” opened.) Among holdovers, the last one to better it for this date was “The Sixth Sense.”The lack of major new releases this weekend helped a slew of holdovers.
With “Asians” leading the way, this should be the lowest-grossing three-day-weekend since Super Bowl weekend.
However, it represents a better than 20 percent improvement over a year ago in which a spectacularly bad Labor Day ended a weak summer.
Year to date continues ahead of 2017 by around 10 percent.Though “Operation Finale” and “Kin” opened wide, and “Searching” expanded, the big news continues to be how “Asians” has caught on as a romantic comedy with a trajectory seen in the massive smash “My Big Fat Greek Wedding
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