Every Major Studio Got Together to Declare ‘The Big Screen Is Back,’ But It Was a Lot We’d Seen Before
After nearly 15 long and bleak months for the movie theater industry, a consortium of the major and independent studios gathered inside an AMC theater in Century City on Wednesday to celebrate — and cheerlead — the return of theatrical exhibition.
Part of the industry-wide campaign called “The Big Screen Is Back,” the event showcased over 30 feature films — from massive tentpoles like “Black Widow” and “F9” to indies like Janicza Bravo’s “Zola” and Questlove’s “Summer of Soul” — set to debut in movie theaters through the rest of the year, as introduced by a parade of filmmakers, actors, and executives.
Some — including executives from every major studio, as well as filmmakers like Bravo, J.J.
Abrams, and Jason Blum — appeared in person; others appeared via pre-recorded messages.The event started with an in-person speech by one of the industry’s elder statesmen, Arnold Schwarzenegger, about the power and importance of the moviegoing experience.
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