Flashback to early March last year: Eon Productions announced that “No Time to Die” would vacate its April release date for November.
With Covid-19 exploding, particularly in international locations where Bond films do up to three-quarters of their business, this was a shock, but understandable.
A few days later, Universal Pictures only further revealed the crisis the industry faced.
The studio’s early decision to push back “F9” from Spring 2020 to 2021 seemed extreme at the time.
Many thought that by late May things would be fine, and that shutdowns, if any, would be temporary.The release date has changed, both in the U.S.
and worldwide, multiple times since.
Now that the domestic opening day is here, the film could be the best test of theater recovery.
Opening weekend gross forecasts are unscientific, often over-influenced by low-ball projections from studios hoping that if what they actually expect happens, their spin
Read full article