In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending with its “Fast & Furious Presents: Hobbs & Shaw” movie ad that ran during Super Bowl Liii.Ads placed for the “Fast and the Furious” franchise spinoff had an estimated media value of $10.48 million through Sunday for two national ad airings on two networks airing the Super Bowl: CBS and ESPN Deportes.
(Spend figures are based on estimates generated from Jan.
28 through Feb.
3.
Estimates may be updated after the chart is posted as new information becomes available.)Just behind “Fast & Furious Presents: Hobbs & Shaw” in second place: DreamWorks Animation’s “How to Train Your Dragon: The Hidden World,” which saw 1,360 national ad airings across 51 networks, with an estimated media value of $7.1 million.TV ad placements for Marvel’s “Captain Marvel
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