Film News Roundup: Participant Expands ‘Roma’ Social Impact Campaign for Domestic Workers
In today’s film news roundup, Participant has expanded its social impact campaign on behalf of domestic workers, Concordia Media bulks up and documentary “Funny Pains” gets distribution.Participant CampaignBuilding on its social impact campaign for “Roma,” Participant Media has launched the Care For The People Who Care For You campaign in partnership with the National Domestic Workers Alliance.The digital initiative aims to galvanize support for domestic workers amid the coronavirus crisis.
It features a video, produced by Participant’s digital content studio, SoulPancake, to highlight the impact the Covid-19 crisis has had on domestic workers, of whom 7 out of 10 have lost 100% of their income because of the pandemic.
Told from the perspective of a domestic worker navigating health and financial concerns, the goal of the video is to educate and encourage employers to support those employees who care for them every day.“During this uncertain time, it
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