Five Studios Launch ‘Ultimate Movie Weekend’ Rental Sale Across U.S. Digital Services
A group of Hollywood studios wants to remind consumers that they can rent movies — including recent releases not available on Netflix — from a wide array of digital providers, through a four-day promo offering discounts on titles starting at 99 cents.Dubbed the “Ultimate Movie Weekend,” the special sale runs May 31-June 3 and will offer select titles from Lionsgate Entertainment, Paramount Pictures, Sony Pictures, Universal Pictures and Warner Bros.
Notably absent from the campaign: Disney and 20th Century Fox (which Disney recently acquired).It’s touted as the first coordinated, multi-studio and multi-platform promotion of its kind in the U.S., spanning the five studios and 18 internet and pay-tv services.
Retailers participating in the Ultimate Movie Weekend will offer 50-250 movies at discounted prices — as low as $2.99 for recent releases and 99 cents for catalog movies.
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