As exhibitors gather in Las Vegas for their annual CinemaCon convention this week, this weekend’s box office will provide their rallies with optimism.
It fell short of 100 million, but there’s a few talking points to battle the concern that theaters are too franchise dependent.It also provided a case study in balance: Four films grossed over 10 million, a one-unremarkable statistic.
However, this weekend was the first instance in more than two years.DreamWorks Animation’s “The Bad Guys” (Universal) topped this weekend, placing #1 at a better-than-expected 24 million.
Family films often do well, but this performance came in the face of Paramount’s “Sonic the Hedgehog” and Warner Bros.’ “Fantastic Beasts: The Secrets of Dumbledore.”Two more original titles debuted with “The Northman” (Focus) and “The Unbearable Weight of Massive Talent” (Lionsgate).
Robert Eggers’ Viking epic came in at 12 million, while the very meta Nicolas Cage-as-Nicolas Cage action comedy made over 7 million.
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