‘Glass Onion’: Why Netflix’s One-Week Theatrical Release Was Smarter Than It Looked

Glass Onion: A Knives Out Mystery” ended its one-week run last night.

Netflix, as always, did not disclose grosses but it will finish its 696-theater engagement in fine form.

Competitor estimates suggest it will end up with about 15 million in domestic gross — good enough for #2 behind “Black Panther: Wakanda Forever” and ahead of “Strange World.”It was Netflix’s widest theatrical release, its biggest theatrical take, grosses doubled expectations, and now the film will disappear until it makes its streaming debut December 23.

The popular logic seems sensible: Netflix left an enormous amount of money on the table.From the exhibitors’ perspective, that’s definitely true.

They’re coming off a record-low Thanksgiving holiday and moving into two weeks of no major releases before “Avatar: The Way of Water” (Disney) December 16.Of course,15 million is a fraction of what “Glass Onion” might earn in a conventional run.

The original played in

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