‘Godzilla: King of the Monsters’: Inside a Fading Franchise
“Godzilla-King-of-the-monsters-2019-movie-posters/”>Godzilla: King of the Monsters” didn’t have a roar quite as deafening as its franchise predecessors.
The third entry in Warner Bros.
and Legendary’s MonsterVerse opened with a middling $49 million at the domestic box office, a start well below 2014’s “Godzilla” ($93 million) and 2017’s “Kong: Skull Island” ($61 million).Like its series brethren, Godzilla’s umpteenth return to the big screen had a more promising start overseas, where it debuted with $130 million.
Even so, that’s a potentially problematic drop in ticket sales for a movie that cost roughly $200 million to make.
It also likely required a marketing spend in excess of $100 million.“You can’t make an epic monster movie without spending some money,” said Paul Dergarabedian, a senior media analyst at Comscore.
“The fact that it earned less than the previous films may be an indicator that some creative risks or a different perspective on the genre
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