Halloween on a Sunday made a slow box office all but inevitable.
Studios avoided programming top new films and created the self-fulling prophecy of a $66 million total, by far the lowest in the strongest month this year.It represented 57 percent of the closest weekend in 2019, bringing the four-week comparative rolling average to 75 percent.“Dune” (Warner Bros.) had a weaker than anticipated second weekend, with a 62 percent drop grossing $15.5 million.
Halloween was expected to hurt but Denis Villeneuve’s film lacked the competition of a major opening.Next weekend it will face the challenge of “Eternals.” Not only will they compete for attention in overlapping audiences, it will also grab nearly all premium presentation screens that accounted for more than 25 percent of the “Dune” total.
Its domestic take so far is $69.4 million, worldwide $292 million.
That’s respectable, but not yet at a level where this is assured of a profit.The
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