HBO Max Gains 2.7 Million Subscribers in Q1, AT&T Beats Wall Street Forecasts
HBO Max continued to grow in the first quarter of 2021, powered in part to big-budget films like “Godzilla vs.
Kong” and “Zack Snyder’s Justice League” that streamed onto the service during the quarter.The lift may have been less than AT&T hoped: HBO Max and HBO subscribers in the U.S.
added 2.7 million total subscribers sequentially.
As of the end of March, HBO Max/HBO combined had 44.2 million customers, up from 41.5 million at the end of 2020.Click here to sign up for Variety‘s new Media Earnings newsletter.“HBO Max continued to deliver strong subscriber and revenue growth in advance of our international and AVOD launches planned for June,” AT&T CEO John Stankey said in announcing the results.Overall, AT&T topped Wall Street expectations, reporting $43.9 billion in revenue and adjusted earnings per share of 86 cents — with the telco touting the strongest first quarter for wireless postpaid phone net
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