HBO President Casey Bloys on How ‘Euphoria’ Is Leading the Charge on Streaming
When “Euphoria” was renewed for Season 2 two weeks ago, HBO stressed the series’ success with younger viewers.
The release stated the Zendaya-starring drama was “HBO’s youngest-skewing drama series on the network’s digital platforms,” including HBO Now, HBO Go, and VOD options.
At that point, the premiere episode had attracted more than 5.5 million viewers and audience totals have increased every week on those same digital platforms.This is definitely what HBO was hoping “Euphoria” would do, Casey Bloys, president of programming, confirmed with IndieWire during an interview Wednesday afternoon.
“It’s performed how I would’ve hoped and expected a show with a younger cast would perform,” Bloys said.
“Some of these things are intuitive.
Some of the half-hours like ‘Silicon Valley’ and ‘Insecure’ tend to do better on platforms.”To that end, Bloys pointed to a wide margin between the average age of HBO viewers on linear channels and digital platforms.
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