Labor Day weekend is not a shining spot for the box office, often known for being a dumping ground and among the year’s lowest grossing weekends.
The rare exception is 2021, with the MCU film Shang-Chi and the Legend of the Ten Rings breaking the holiday weekend’s record as it opened to 75.4 million for the three-day and 94.7 million for the four-day and led to the overall three-day box office (110 million) being the year’s fifth best.
This year, it’s back to the status quo of the holiday weekend being stuck in the doldrums, and it is looking even more dire than usual.
Estimates put the weekend at 53 million for the three-day (slightly above last weekend’s 52 million) and 62.3 million for the four-day, making it the worst Labor Day outing since the 1990s, leaving aside 2020.
The three-day is the fourth lowest grossing of the year, and we may soon
Read full article