Gambles paid off.
That’s the takeaway from this long Thanksgiving weekend, which ends at the start of the final month in a tricky box-office year.
While this period didn’t break any records, it still leaves room for real optimism.“Frozen 2” provided about 45% of the ticket sales, but “Knives Out” stunned with $41.7 million and “Queen & Slim” defied conventional ideas about holiday release calendars.
Meanwhile, “Ford v Ferrari” and “A Beautiful Day in the Neighborhood,” both older-audience, wide-release dramas, kept their weekend drops to levels that should sustain them into the further holidays ahead.At around $180 million, it’s not close to last year’s $216 million total.
In raw numbers, this could be the fewest tickets sold in the last five Thanksgivings.
That places the full year’s total at $10.2 billion, about 6% down from last year.The holiday fell a week later than 2018.
That means this year’s tally easily beats the same period,
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