How Amazon Primed ‘Coming 2 America’s’ Successful First Weekend
As New York City cinemas scrambled to reopen across the country, Amazon Prime worked to build buzz in the lead up to “Coming 2 America’s” March 5 release.Initially scheduled to be theatrically released by Paramount Pictures on Aug.
7, 2020, the highly anticipated sequel to the 1988 classic was pushed back to Dec.
The film was then sold to Amazon who released it on their streaming service on March 4, a day earlier than planned.The film sees Eddie Murphy reprise his role as Prince Akeem.
As he ascends to the royal throne of Zamunda, he learns he has a son, Lavelle (Jermaine Fowler), living in Queens.
Director Craig Brewer reunites much of the original cast and brings in new faces including Kiki Layne as Princess Meeka and Leslie Jones as Mary, Lavelle’s mother.Before the film’s release, Prime Video executed an extraordinary global marketing campaign, kicking off with a television
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