Elissa Federoff, Neon’s head of distribution, on the Us release strategy for Bong Joon ho’s awards contender.After six weekends at the North American box office, Bong Joon ho’s Palme d’Or winner Parasite has reached $14.5m en route to what its Us distributor hopes could be a final gross of over $20m.
If the genre-bender succeeds it will signal another major milestone in a propulsive Us run for a film Neon says it refused to pigeon-hole as simply ‘South Korean’.“We feel Bong is one of the greatest filmmakers in the world and believed this movie
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