“Wonder Woman 1984” earned the largest domestic opening weekend at the box office since the Covid-19 pandemic began, thanks in part to a new revenue source during the cash-strapped chaos of 2020: private screenings.
Distribution execs at Warner Bros.
say that more than 10,000 theaters in North America were booked for private screenings by moviegoers hoping to see the DC blockbuster on the big screen, without having to worry about catching Covid-19 from a stranger in the same auditorium.
In total, those screenings accounted for 12% of the film’s $16.7 million opening, or just under $2 million.
That might not seem like much — and when you consider that the first “Wonder Woman” opened to $103 million, it sort of isn’t — but in a market where the pandemic has totally drained the theatrical exhibition industry, $2 million is an immense amount.
“Wonder Woman 1984” was the first film since the pandemic started to earn a Fri.
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