“Unhinged” boasts a terrific trailer, but nobody would have picked this unassuming low-budget genre effort to be the first post-pandemic major new release of 2020.
Newbie theatrical distributor Solstice Studios is making a bold move with its debut release: The company is opening this $33-million psychological thriller, starring Russell Crowe as a man with serious road rage, on as many available screens as possible on July 1, 2020.At that time, most theaters will be tentatively ramping up with repertory fare.
Why on earth would anyone throw this modest entry — one that looks like prime VOD fodder — into the start of an uncertain return to indoor theatergoing?The answer is part desperation, part opportunism.
No fledgling production or distribution company plans on launching its first new movie during a pandemic.
As Mark Gill, the Solstice president and CEO, looked at his options, in a world of unknown knowns, he figured, he might as
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