Hollywood is still bonkers for metrics — there’s Rotten Tomatoes to freshen up, IMDb stars to earn, Metacritic rankings to top, and the audience-friendly classic CinemaScore, which provides a handy letter grade at the end of opening weekend for each big-screen release.
It’s designed to be as easily digested as an elementary school report card, but CinemaScores don’t measure quality.
By their own admission, they measure “movie appeal,” and high grades often reflect canny marketing or audiences already primed to enjoy a certain film.This weekend, moviegoers rated two new openers, the gay teen romance “Love, Simon” and the faith-based drama “I Can Only Imagine,” the highest CinemaScore possible: a sterling A+.
And while it’s telling that this weekend spawned such high marks for such very different films, it also speaks to what happens when Hollywood churns out the films that certain audiences are so eager to see.
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