If Dwayne Johnson Is Hollywood’s Biggest Star, Why Did ‘Rampage’ Open Soft?

Rampage” opened #1 last weekend at just under $36 million, with Dwayne Johnson its only name draw.

Is that enough to make The Rock the biggest movie star in Hollywood — or, is his greatest asset the near-complete dearth of actors who can open movies?Johnson’s marquee value is well documented.

Since 2011, he appeared in eight films that grossed over $100 million (nine if you include the animated “Moana”).

“Jumanji: Welcome to the Jungle” and “The Fate of the Furious” in 2017 each exceeded $200 million.

However, times have changed.

Once, being a top star meant your movies were always the year’s biggest movies.

Now, in an era where animation and comic-book adaptations are the biggest draws, an actor’s own larger-than-life appeal is less important.“Rampage” should make around $90 million domestic and another $300 million or so additional overseas.

Expect it to make $400 worldwide, perhaps a little more.

With production and marketing costs topping $220 million,

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