The advent of DVRs and streaming media has created a complicated relationship between consumers and ads, with one rather obvious commonality in place: Non-skippable ads are the worst, and if Netflix chooses to pursue that path, it could be faced with serious consequences.The streaming giant has recently begun experimenting with promos for its other programming while consumers are binge-watching.
When the practice began, Netflix categorized this as “testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster.” But the implication was clear: Your pleasant rewatch of “BoJack Horseman” might be interrupted by a reminder that the far-less-pleasant “Insatiable” exists.In the event that this is the first step to more frequent intrusions, this could lead to people dropping their Netflix subscriptions, according a recent study by Hub.
Approximately 1,612 U.S.
TV viewers between the ages of 16-74 were surveyed by the organization and asked what
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