‘In the Heights’ Box Office Will Be a Key Moment for Theaters
“In the Heights” (Warner Bros.) likely won’t be one of the biggest openings of the year.
It might not even rank #1 for the weekend (“Peter Rabbit 2: The Runaway” from Sony might be).
But how well it does will provide important clues as to which audiences are returning and raise possibilities for a wider set of movies getting traction.The Jon M.
Chu-directed musical, based on Lin-Manuel Miranda’s Broadway production, is set apart from most films released anymore in several important ways.
The preopening predictions of its gross — inexact these days, since they mostly poll the more limited audience that already has returned to theaters — suggest under $15 million.
That would be under several recent debuts, but as always, the initial number might not tell the full story.Here are the subplots to note about the result:This is a rare non-franchise, non-action, or animated releaseNearly all
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