Is Deepfake a Good Thing?

Two recent events have brought the future of celebrity appearances to light.

Initial reports that Bruce Willis had sold his rights to a deepfake company, allowing his “digital twin” to appear in future projects, and confirmed reports that James Earl Jones’ signed over the rights to his voice recordings to an A.I.

company to be used in future projects, including vocals for Darth Vader in Star Wars films and television series.

While the reports about Willis are now denied by the actor, both reports showcase a fascinating move forward in technology, keeping beloved actors alive in future projects.

A new Die Hard movie with a John McClane in his prime, or a Darth Vader series, for example.

But is that a good thing? The short answer is no.

However, the answer is more complex than a simple yes or no.

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