Lots of positive news for theaters this weekend to report, although like last weekend’s even better results, they come with caveats.The standout result is that Baz Luhrmann’s “Elvis” (Warner Bros.) did over 30 million, at the high end of recent projections.
Though not as big as “Bohemian Rhapsody” (51 million), with the new film’s appeal to older audiences and opening in a much more competitive weekend, this is a very encouraging opening.It is both for its studio (undergoing transition under new management) but more so for the industry.
As a non-franchise film, it is a more than respectable start for a high-profile but not automatically success-certain project.It’s the second biggest first weekend for any non-franchise 2022 release.
Only “Uncharted,” with a much greater typical audience appeal and with the star of “Spider-Man: No Way Home” as a draw (“Elvis” has the hardly unknown but less proven
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